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Tenter House

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8th Floor Tenter House 45 Moorfields
London, EC2Y 9AE United Kingdom

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May 2017
Free

Data Driven Marketing Roundtable

May 24 @ 12:00 pm - 2:00 pm
Tenter House, 8th Floor Tenter House 45 Moorfields
London, EC2Y 9AE United Kingdom
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Overview In the digital age we’re led to believe that all marketing should be data-driven, but that often isn’t the case. Econsultancy research shows that 25% of marketers use analytics to drive actionable recommendations, while a further 60% are ’sometimes’ able to make data-driven decisions. It seems that turning those data lakes into actionable insights remains an ongoing challenge for most marketers. So how can we begin to better exploit the data we have available? This roundtable discussion will give…

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