Unilever Ventures have invested in an augmented reality game based around a treasure hunt. Snatch, is dubbed “Pokémon Go for brands” as it’s a new mobile gaming experience that lands players in a virtual treasure hunt where they grab and steal parcels which will allow them to win real prizes. Brands already on the app other than Unilever’s own Marmite, include TopShop, TopMan, All Bar One, Mitchells & Butler, Just Eat, Pizza Hut Delivery, Rock Pamper Scissors and Now TV. Players have the chance to win a year’s university fees as one of the top prizes. The Unilever investment is a significant step for Unilever Ventures as they seldom give seed-funding to pre-series A companies.
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