Snapchat goes local amidst privacy fears

Snapchat has newly released a map feature which allows users to track other people’s location in real time, in a move that could be great for marketers but which has also raised concerns for safety and privacy. “Snap Maps”, launched last week, shows users and their snaps in a map so friends or other Snapchatters can see where they are and also what they are doing to stay up-to-date and be able to meet up more easily. It also allows marketers to use the data to their benefit, for example, a retailer running a sale could target Snap Map Story viewers because those people may be looking for something to do in a city with their friends.  The new feature has raised concerns though among safety experts who fear it could be used to stalk or bully others.

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