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Mansfield a town in Nottinghamshire is the first town centre to use the ‘Rewarding Visits technology’. It allows local firms to benefit by adding offers and promotions to the platform in seconds which customers can view on their mobiles via an app or at the touchpoints. As many as 120 retailers from well-known high-street brands, including Boots and Wetherspoon, had live promotions upon launch and they will be able to access valuable data on shoppers that have interacted with their offers both for ongoing marketing and additional promotional opportunities.

Read more at Internet Retailing

 

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