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Interact 2017

May 23 - May 24


Two days of hard thinking, cutting-edge analysis, professional training sessions and, yes, fun, to understand and help define the new rules of engagement between marketers and consumers.
It has become a cliché to say that digital advertising is at a crossroads. Users are spending more and more time on an increasingly diverse array of online activities that offer new and unique opportunities for brand engagement. But they have more and more ways to make sure that relationships are built on their terms – if at all. In parallel, marketers are putting increasing pressure on the delivery chain, demanding more transparency and accountability. European markets are seeing these trends in a variety of ways, but evidence of a “moment of truth” is everywhere.

Bring your experience and vision to Amsterdam to learn, network and set the industry agenda for the coming year!


May 23
May 24


iab Europe


NH Collection Amsterdam Barbizon Palace Hotel
Prins Hendrikkade, 59-72
Amsterdam, 1012 AD Netherlands
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