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Ecommerce Club Working Lunch London: Effectively Managing Customer Data
July 20 @ 12:30 am - 3:00 pmFree
Customer data management is a hot topic these days with the customer’s journey being at the centre of the retail universe. At today’s event, we will talk about how to pull all data sources together in a centralised place and how this action can do more to boost ROI and customer interaction.
Our Ecommerce Club partners, OSF Commerce, will demo their tool which allows you to effectively manage customer data with OSF UnifyCOMMERCE (Patent Pending), which is a customer-centric solution that centralises commerce customer data into Salesforce Sales, Service, Community and Marketing Clouds for a single view of all customer data from Salesforce Commerce Cloud, formerly known as Demandware and our second speaker is Saima Alibhai, Managing Principal Consultant, EMEA at Oracle + Bronto. Saima will take the audience on a journey across the different channels (online, bricks-and-mortar, customer service, mobile, etc.), demonstrating personalisation do’s and don’ts as well as offering examples of retailers who deliver best-in-class shopping experiences today.
12.30pm – 1.00pm Sparkling drinks reception and networking
1.30pm – 2.00pm How the Power of Personalisation Brings Your Shopping Experience to the Next Level – Saima Alibhai, Professional Services, EMEA at Oracle + Bronto
2.00pm – 2.30pm Roundtable discussion
2.30pm – 3.00pm Coffee, networking & close
Who should attend: Retailers with an established online presence with revenues over £5 million