TV App Agency won an award for ‘Outstanding Technology Innovation’ at last night’s Connected TV Awards 2012 for its ‘develop once’ / ‘deploy to many’ cross platform TV app compiler.
TV App Agency’s new technology Engine allows developers to create TV apps for many different TV platforms from a single source of code. The engine is offered as a cloud-based software as a service application and enables developers to create native TV apps in minutes rather than months. It means an end to the current approach of duplicating development and quality assurance and provides true innovation in the connected TV app development process.
The TV App Agency Engine shifts the challenge for brands from the technology to the content, providing a unique opportunity for brands to launch their own TV channel. Instead of paying rent to a TV or satellite broadcaster, it’s now possible for a brand to create its own channel and launch it in the app store of a smart TV. Most importantly, as the Engine provides a cross-platform compiler, it can be done efficiently and at a reasonable price while offering maximum reach across smart TV platforms and devices.
This year saw 75 entries in this, the second annual Connected TV Awards, reflecting the dynamism and innovation around the Connected TV and second screen space. The Awards were part of the Connected TV Summit, where the TV ecosystem gathered to discuss developments in post-convergence TV. They recognise service and technology innovation, market impact and business thought leadership in the Connected TV marketplace, which includes Hybrid Broadcast Broadband, and this year added a new category to showcase the best innovations in companion screen apps and services.
Bruno Pereira, co-founder of TV App Agency said, “The Connected TV market is evolving very quickly and that’s reflected in these awards. Connected TV is changing the way in which television is being delivered, and the way in which content is being consumed. The judges were looking for services and technology solutions that were innovative and which met market needs, so we’re delighted to have had our hard work recognised.”