Category: Industry News

Superdrug online sales rise 60%

Last week Superdrug announced that its online sales rose by more than 60% in a year and revenues grew by 10.4% and pre-tax profits by 41%. It puts the increases down to and improved website functionality and improved delivery solutions.  Its loyalty card, the Health & Beautycard programme, had 9m registered customers by the end of 2016. Over the last two years membership has doubled. Sales from members increased by 5%.

Read more at Internet Retailing

 

Snapchat goes local amidst privacy fears

Snapchat has newly released a map feature which allows users to track other people’s location in real time, in a move that could be great for marketers but which has also raised concerns for safety and privacy. “Snap Maps”, launched last week, shows users and their snaps in a map so friends or other Snapchatters can see where they are and also what they are doing to stay up-to-date and be able to meet up more easily. It also allows marketers to use the data to their benefit, for example, a retailer running a sale could target Snap Map Story viewers because those people may be looking for something to do in a city with their friends.  The new feature has raised concerns though among safety experts who fear it could be used to stalk or bully others.

Read more at Netimperative 

 

Shoppers say they get nothing in return for sharing personal data

In new research from loyalty experts ICLP, who surveyed over 1,000 consumers they found that nearly 75% of shoppers in the UK say they don’t receive anything in return for sharing personal data with brands. 48% of shoppers don’t believe their personal data will be treated with respect by brands, only 28% believe that retailers will remember what they’ve purchased in the past and 81% say that brands don’t remember their birthday. Next year’s new General Data Protection Regulation (GDPR) will come into effect, and requires all data used by brands to have been collected using active, affirmative consent, many brands face the challenge of re-signing up thousands of customers and not doing so will make it even harder for brands to deliver true personalisation to their customers.

Read more at Netimperative

 

A zoo in Sweden uses AR Animals to highlight endangered species

The Swedish Zoo Parken has started to use AR to increase awareness of endangered species and environmental issues to its visitors. The zoo has created virtual animals, which take real species and create fantastical variations on them to show how they would have to adapt to survive problems like deforestation, poaching and climate change. Visitors can see these animals using the Digidjur app, via markers placed in special enclosures in the zoo.

Read more at Mobile Marketing Magazine

Accountancy software blamed for cyber-attack

The global cyber-attack that happened last week and affected companies around the world could have been started with corrupted updates on a piece of accountancy software. Fingers are pointing to a piece of Ukrainian tax-filing software, MEDoc, as the source of the infection, although the company has denied it. Malware generally infiltrates networks through email attachments that users click on in error.

Read more at BBC

Driverless Volvo cars confused by kangaroos

The Volvo self-driving car technology can’t identify kangaroos in the road. The Swedish car-maker’s 2017 S90 and XC90 models use Large Animal Detection system to monitor the road for deer, elk and caribou but the way kangaroos move confuses it. According to the Australia’s National Roads and Motorists’ Association, 80% of animal collisions in the country involve kangaroos.

Read more at BBC 

 

Google hit with record fine

Last week google were fined 2.42bn euros by the European commission which ruled that Google had abused its power by promoting its own shopping comparison service at the top of search results. The ruling also orders Google to end its anti-competitive practices within 90 days or face a further penalty.

Read more at Netimperative 

 

Google stops scanning email

Google will stop scanning the emails of Gmail users to deliver targeted ads which will bring the consumer version of Gmail which has around 1.2billion users in line with the business offering G Suite which has 3m users. G suite doesn’t scan user’s emails and Google will follow suit later in the year with the free consumer Gmail service.

Read more at Mobile Marketing Magazine 

 

JD.com partners with Farfetch after $397m investment

JD.com has invested in luxury fashion retailer Farfetch in its plans to grow its high-end luxury platform. The Chinese ecommerce giant JD.com brought a significant stake in global luxury fashion site, investing $397m in Farfetch and they announced a strategic deal which will see the two businesses partner on marketing, logistics and technology solutions to build the Farfetch brand in China. The deal is part of a major luxury push by JD.com, which is China’s second largest ecommerce site after Alibaba.

Read more at The Drum 

 

Parliament cyber-attack

Last week’s cyber-attack at parliament saw up to 90 email accounts compromised. Although fewer than 1% of the 9,000 users of the IT system were impacted by the hacking. The hack prompted officials to disable remote access to the emails of MPs, as a safeguard, the attack was a result of “weak passwords” and an investigation is under way to determine whether any data has been lost. The incident come just weeks after the 48 NHS trusts were hit by a cyber-attack.

Read more at BBC