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The Power of Social for Sports Brands

For any professional sports club, having lots of fans is always a good thing, but having lots of fans who also engage with the club itself is even more valuable. And in today’s world, the best way to get involved with the club you love  is most definitely via social...

@Arsenal

Arsenal, the Football club and the company, have impressively taken the world of social media, racking up one of the biggest online followings in the world of Sport. I was watching the match on Sunday and checking the number and the quality of the social interactions....

Opsh! They did it..

      I had the privilege, as communication manager for the Ecommerce Club to meet a few members of the OPSH team, Jennie in Dublin, a guest at one of our Ecommerce Club working lunch. We discuss most of all about Instagram and fashion bloggers, and if it is relevant...

Why should we care about twitter #debates?

          There has been a lot of speculation recently about Twitter, and which company might be looking to purchase it following its recent poor share performance. There is probably no more powerful source of real-time information and free speech (for better or...