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The Swedish Zoo Parken has started to use AR to increase awareness of endangered species and environmental issues to its visitors. The zoo has created virtual animals, which take real species and create fantastical variations on them to show how they would have to adapt to survive problems like deforestation, poaching and climate change. Visitors can see these animals using the Digidjur app, via markers placed in special enclosures in the zoo.

Read more at Mobile Marketing Magazine

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