The digital events & networking hub

Mixing Digital is an event management agency specialising in working with digital, ecommerce and technology businesses to produce high quality events that also feed your sales funnel. Our team consists of many renowned specialists with over 40 years’ experience in events, publishing and communications. Our newsletter is read by over 6,000 digital marketers, agencies, retailers and ecommerce specialists and we also run a community called the Ecommerce Club.

By creating bespoke client and prospect events with a full set of services from venue research & management, conference programme drafting, keynote speaker appointment, delegate recruitment through email, social media, media partnerships and telemarketing we can help you gain new sales leads, business partnerships and boost your prospect database.

Our sister site the Ecommerce Club is a member-led group dedicated to encouraging and supporting retailers in developing ecommerce expertise. Building collaboration through peer-to-peer information sharing, market insight, networking and events, with the Ecommerce Club we’re bringing the industry together to develop best practice for an omnichannel future.

To discover our Ecommerce Club and Mixing Digital events alongside all industry events, please use our comprehensive Event Calendar.

Use us to

  • Run and manage any of your events from budget to post event follow up
  • Or to provide top up services such as delegate invitations or booking keynote speakers
  • Strengthen and build relationships at our regular networking events
  • Keep abreast of latest industry events and news via our website, event calendar, newsletter and social media accounts
  • Promote your business events via our channels

For more information please contact


Meet the team

Davina Lines

Founder & Managing Director

As Managing Director of Mixing Digital and the Ecommerce Club Davina brings a wealth of knowledge and a big black book of digital contacts to ensure Mixing Digital’s events and marketing services are of the highest standard. Davina co-founded Netimperative in 1999 and became Managing Director in 2002, stewarding the brand into new product launches and creating one of the most successful event programmes in the digital marketing industry. In the mid 90s Davina cut her digital teeth on New Media Age, forming part of the founding team and responsible for the commercial development of the magazine and its early events from launch in 1995 to 1999. Davina has recently launched the Ecommerce Club a peer-to-peer networking and learning group for retail marketers and ecommerce practitioners which is supported by a group of Founding Partners.

Contact or call her on 07976 665094

Miss Charlie Lines

Founder & Events Director

Charlie Lines is an experienced digital event planner with over 12 years in digital she has a wealth of knowledge and contacts within the sector. Her love of digital spans more than a decade working with Jupiter Research, New Media Age and Netimperative and she is now using her expertise as Director of Events at Mixing Digital and the Ecommerce Club.

Contact or call her on 07904 257608

Felicia Jackson

Editor, Ecommerce Club

Felicia is the editor of the Ecommerce Club. Involved in digital since the late 90’s, Felicia is a successful and experienced entrepreneur and communications professional with in-depth knowledge and insight into the digital markets. She has set up and run two online businesses and is involved in very startups.

Contact or call her on 07958 923182


Media Partners


We wanted to thank you for an informative day today. Have a great week and good luck with future projects.

Event: Roadshow: Creating the Ultimate Customer Journey London Delegate

Joshua R Scacheri

Brand Manager, Charlie Allen Tailors

When selecting an agency you always have the security of laying down targets from the business point of view, what you don’t have is any reassurance that the relationship will work. For me as the point of entry for Marketing, PR and Events into the business it is essential that the business engagement works to fulfill objectives but that I also feel supported and have the backing of a professional and capable agency that understands our business. Working with Mixing Digital is a great success reaching objectives whilst along the way being made to feel like I am their only client and that my requests (quite often demands) are never too much trouble. The client/agency relationship feels more like working alongside a colleague with a common aim, even when the pressure is on I am never under any doubt of the support I receive and the commitment whatever hour never wavered. For me the knowledge that you have the support of such an agency is essential and somehow amongst all the pressure with my dedicated team at Mixing Digital it is also enjoyable!!!

Event: Managed Event Clien

Carina Hoogeveen

Marketing Manager, UserZoom UK

We approached Mixing Digital to help us increase our sales pipeline by running retail & brand focused event. They came up with strong subject title, liased with a variety of sponsors in a coordinated and highly professional manner and dealt with challenges and questions that arose in a quick, efficient and timely manner. I was most impressed with their knowledge of the digital landscape and issues, wide reach of contacts, attention to detail and energy & approachability of the entire team. We secured new business off the event and managed to strengthen existing relationships. We will continue to use them in the future.

Event: Managed Event Client

Elias Moubayed

Sales Director, Certona