The digital events & networking hub

Mixing Digital is an event management agency that specialises in working with digital, ecommerce and technology businesses who wish to run their own high quality, professional events. In addition we operate the Ecommerce Club a peer-to-peer community of retail marketers and ecommerce practitioners.

Upcoming events

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Recent blog posts

Global mobile ad revenue increases to €37bn

Mobile ad revenue continues to grow and has increased 68.2 per cent to €37 billion ($49 billionn) in 2015 from €22 billion ($29 billion) in 2014, according to new research by IAB Europe and HIS. The research also revealed that mobile display continues to outpace search and grew by an exponential 92.6 per cent to €19 billion ($26 billion).

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App marketers could see a loss of £350m from fraud

Fraud could see app marketers lose excess of $100 million in 2016 because of engagement fraud according to a report by AppsFlyer. In the report it suggests that $250 million will be lost without being verified as fraud, bringing total potential revenue loss to $350 million.

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Twitter shares sky rocket

Shares in the social networking platform Twitter have skyrocketed by more than 20% following a report saying Twitter had received take-over bids.

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View time video run time overestimated by Facebook

Facebook has been accused of inflating a key video performance metric. In a recent post by The Wall Street Journal, it revealed that Facebook’s metric for the average time users spent watching videos only allowed for views of more than three seconds, eliminating a large number of very brief views.

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Insight: Adobe claims Brexit effect on online sales

Adobe data showed that while demand for computers and TV’s was up in May and June YoY – 33 and 28 per cent respectively – growth in July slowed to 16 percent and turned negative in August with a 10 per cent YoY decrease in sales, likely due to Brexit and other factors driving uncertainty in Europe.

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Only 60% of video spend allocated to pre-roll

According to a report from the Collective’s 2016 UK Online Video Advertising Market Report, advertisers and buyers are moving away from a focus on bigger, traditional pre-roll video towards buying more strategic and diverse video solutions.

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Shop your size – new app launch

A newly launched app helps brands add to customer’s experience by providing size suggestions, thereby eliminating hundreds of images and clothing choices that just wouldn’t fit. EyefitU is collaborating with some of the highstreets top fashion houses including Matchesfashion, Ted Baker, Net-à-Porter and Mr.Porter, Karen Millen, Asos, and many more to help them match user profiles and measurement with the brands sizes that will work for them.

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Thu 29

eCommerce expo

September 28 - September 29
Thu 29

Programmatic Summit

September 29 @ 9:00 am - 2:45 pm
London
Oct 04
Oct 05

IP EXPO Europe

October 5 @ 9:00 am - October 6 @ 4:30 pm
Oct 12

LifeCycle

October 12