Mixing Digital is an event management agency that specialises in working with digital, ecommerce and technology businesses who wish to run their own high quality, professional events. In addition we operate the Ecommerce Club a peer-to-peer community of retail marketers and ecommerce practitioners.
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Recent blog posts
Farfetch has created a new ‘Store of the Future’ platform. The Luxury fashion e-tailer thinks it has come up with a solution that will really change the digital in-store experience for luxury which will join together the online and offline worlds, using data to enhance the customer experience.read more
Google has promised to allow rival search engines and apps to be pre-installed on phones running its versions of Android in Russia. This follows an out-of-court deal with the country’s competition watchdog. Google has also said they would develop a tool to make it possible for users to change their device’s default search engineread more
A Utah-based footwear maker have created Altra’sTorin IQ Smart running shoes that take tracking directly into the sole. The IQs are designed to address the very real issue of repetitive stress injury.read more
The story feature on Instagram has over 200m daily active users Which means mean that Instagram’s Snapchat clone is now more popular than the original with 161m daily active users at its last count at its IPO. In addition to revealing its number of DAUs, Instagram has also added new features to stories.read more
In a recent update on the google assistant smart speaker which will allow deeper integration with its Home app, it seems that they are moving away from its Keep note app meaning that shopping lists made via Google Assistant will no longer be saved on Google Keepread more
Many brands are asking if 360 videos are worth it. The format is potentially revolutionary, but do they drive more engagement than standard ads. Google recently partnered with Columbia Sportswear to create an ad campaign around two US Olympic skiers enjoying an epic season in Chile.read more
Pepsi has withdrawn a new ad campaign which features Kendall Jenner. The video, featured Jenner coming across the scene of protest, as she joins the crowd they approach a line of police officers, in what could be a tense standoffread more
Consumer spending on apps is set to supass $129b by 2021 with downlodes set to grow by 20% to reach $352b in 2021 according to a new report by App Annie’s App store forecast.read more