Mixing Digital is an event management agency that specialises in working with digital, ecommerce and technology businesses who wish to run their own high quality, professional events. In addition we operate the Ecommerce Club a peer-to-peer community of retail marketers and ecommerce practitioners.
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Recent blog posts
London-based digital advertising agency, NMPi, has announced the launch of their first international office, based in the Netherlands. The news of their international expansion comes hot on the heels of the launch of their Analytics proposition early in September....read more
According to reports, Amazon is planning to open physical convenience stores as the online retail giant expands its push into the grocery market. Small bricks-and-mortar stores would sell “produce, milk, meats and other perishable items” for customers to take home....read more
The Mobile messaging app LINE launched a new app called LINE Moments which will let people edit their own videos. Users will be able to shoot 10 seconds of footage and slide their finger to switch between slow motion, fast motion, looping and reverse effects. ...read more
Argos are revaluating their TV advertising strategy after working with Sky Media last Christmas to use the retailer’s sales data and the broadcaster’s consumption data to build a project they claim will generate £7milion in incremental revenue. Read more about it on...read more
Online furniture retailer Made.com has implemented a visual search engine to help customers search for sofas. The visual discovery engine has been created by Hullabalook, a business backed by accelerator TruStart, and it says it revolutionises the search process by...read more
The PwC / Internet Advertising Bureau UK Digital Adspend report also shows the amount spent on mobile display ads (£802 million) overtook that of PC and tablet display (£762 million) for the first time. The study found that advertisers increased spend 16.4 per cent in...read more
Fast food giant McDonald’s has closed its youth-focused YouTube campaign, dubbed “Channel Us”, because it failed to generate high levels of interest. Channel Us launched in September 2015 in a move that it described at the time as “a ground-breaking moment for...read more
In the latest IPA Bellwether report it shows that UK firms have increased their advertising spending budgets in the third quarter of 2016. As researched by IHS Markit on behalf of the Institute of Practitioners in Advertising the survey was published last Wednesday....read more