Mixing Digital is an event management agency that specialises in working with digital, ecommerce and technology businesses who wish to run their own high quality, professional events. In addition we operate the Ecommerce Club a peer-to-peer community of retail marketers and ecommerce practitioners.
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Recent blog posts
A new test revels that only seven percent of UK Marketing professional have satisfactory digital marketing skills. This is according to a new test conducted by the Digital Marketing Institute, where the average score was 37 percent.read more
Mobile ad revenue continues to grow and has increased 68.2 per cent to €37 billion ($49 billionn) in 2015 from €22 billion ($29 billion) in 2014, according to new research by IAB Europe and HIS. The research also revealed that mobile display continues to outpace search and grew by an exponential 92.6 per cent to €19 billion ($26 billion).read more
Fraud could see app marketers lose excess of $100 million in 2016 because of engagement fraud according to a report by AppsFlyer. In the report it suggests that $250 million will be lost without being verified as fraud, bringing total potential revenue loss to $350 million.read more
Shares in the social networking platform Twitter have skyrocketed by more than 20% following a report saying Twitter had received take-over bids.read more
Facebook has been accused of inflating a key video performance metric. In a recent post by The Wall Street Journal, it revealed that Facebook’s metric for the average time users spent watching videos only allowed for views of more than three seconds, eliminating a large number of very brief views.read more
Adobe data showed that while demand for computers and TV’s was up in May and June YoY – 33 and 28 per cent respectively – growth in July slowed to 16 percent and turned negative in August with a 10 per cent YoY decrease in sales, likely due to Brexit and other factors driving uncertainty in Europe.read more
According to a report from the Collective’s 2016 UK Online Video Advertising Market Report, advertisers and buyers are moving away from a focus on bigger, traditional pre-roll video towards buying more strategic and diverse video solutions.read more
A newly launched app helps brands add to customer’s experience by providing size suggestions, thereby eliminating hundreds of images and clothing choices that just wouldn’t fit. EyefitU is collaborating with some of the highstreets top fashion houses including Matchesfashion, Ted Baker, Net-à-Porter and Mr.Porter, Karen Millen, Asos, and many more to help them match user profiles and measurement with the brands sizes that will work for them.read more